Know which content is doing the work.
Flurra reads what you publish and reports what earned attention — and what did not.
Reads short-form video and LinkedIn together. Separate workspaces for each brand or client.
Impressions are not evidence.
Most brand content programmes are cancelled not because they failed but because nobody could show they were working. Impressions go in the deck, someone asks what it returned, and there is no honest answer.
The problem is the gap between the fast metrics that mean nothing and the slow ones that mean something. You need a weekly read on whether the content is worth watching, because that is the leading indicator for everything downstream.
A weekly signal, not a quarterly one
Retention on your own content is the fastest honest read on whether a piece was worth making. Flurra reports it per post and names the claim that held people, so you know what to make more of this week rather than next quarter.
LinkedIn and short-form in one view
LinkedIn and short-form video read together, so you can see which message works where. A point that lands on LinkedIn and dies on video usually has a format problem, not a message problem.
Claim-level, not topic-level
Flurra tells you which specific claim earned attention, not just which topic. Topics are too coarse to act on — teams abandon working directions because the topic felt exhausted while the claim inside it was not.
Built for more than one brand
Workspaces keep separate brands and clients apart, so an agency or a team running several accounts is not reading one blended picture.
How it works
- 01
Connect what you already publish
Point Flurra at content you have already published. No campaign to design, no production commitment before you know anything.
- 02
It reads every piece
Flurra reads each piece as a viewer does and reports where attention held and where it went, along with the claim that did the work.
- 03
You get a direction and the evidence
You get the weekly steering signal — what to make more of, what to stop — plus the retention evidence to put in front of whoever is asking what it returned.
Start here
Common questions
- Is this a social media management tool?
- It reads what you publish and tells you what earned attention. It does not schedule, publish, or produce — if your bottleneck is getting posts out on time, a scheduler solves that and this does not.
- Does this work for B2B?
- Yes, and it is often where the value is clearest. B2B short-form usually fails because it was approved into blandness, and retention data is the most direct evidence for what that costs you.
- What can we report internally?
- Retention per piece is the weekly signal. Branded search and pipeline influenced are the slower measures that leadership recognises. Flurra gives you the first, which is the one you can actually steer with.
- What does it cost?
- There is a free plan. Paid plans run Spark at $29.99/mo, Nova at $59.99/mo, and Studio at $499.99/mo, with annual billing available on each. Larger teams can talk to us about a custom Enterprise plan.
- Can we use it across multiple clients?
- Studio supports separate workspaces per client or brand, so the analysis stays scoped rather than blended across accounts.
- Will this prove ROI?
- No, and nothing can. Attribution in brand marketing is genuinely rough and anyone promising a clean causal number is overselling. Flurra gives you the leading indicator — whether the content is worth watching — which is the part you can act on.