AI content strategy for brands.
Flurra helps brands turn their voice, audience, and goals into content ideas, scripts, and plans, then use performance insights to guide what comes next.
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Brand profiles, content ideas, drafting, planning, and social insights. Separate client workspaces are available on Enterprise.
Make every post part of a clear brand direction.
A brand content strategy should explain who the content is for, what it should communicate, and how the next pieces fit together. When that context lives in separate briefs, calendars, and reports, it is easy for the work to lose its direction.
Flurra brings brand context into ideas, writing, and AI video editing, with linked plans and results to support the next decision. Your team can develop a recognizable voice and a content plan built around what the brand needs to say.
Make the video in Flurra
Turn a saved script into a linked video project. Upload footage, review an AI draft, refine cuts, captions, and audio, then export the finished video. Editor access and AI allowances depend on your plan.
Keep your brand voice in the brief
Save your audience, voice, content pillars, and positioning in brand profiles. Keep a shared direction while adapting your profile to the platforms where your audience spends time.
Move from strategy to a usable draft
Use your brand context, trends, saved drafts, and available publishing history to develop content ideas. Move a selected idea into writing and refine its hook, message, and format.
Connect your content plan to feedback
Organize upcoming content in the planning calendar, then review social analytics and video feedback. Use those observations to decide which messages and formats to develop next.
Keep client and brand work organized
Enterprise provides separate client workspaces with their own dashboards, trends, and calendars. Shareable reports help you discuss the work with each client.
How it works
- 01
Keep every step connected
Save the idea and script, create a linked video, and add a Calendar plan for each platform. After publishing in your social app, record each post link and its results. Plans organize your dates; they do not automatically publish.
- 02
Set the brand direction
Define the audience, voice, pillars, and goals for the brand. Add company context when product positioning, customer problems, or company updates should shape the work.
- 03
Build the content plan
Develop platform-specific ideas, draft scripts and posts, and arrange the next pieces in your content plan. Edit the details so the work reflects your brand.
- 04
Review what the audience responds to
Review available account metrics, generated insights, and video analysis. Use them to form the next content experiment and explain the decisions behind your plan.
Build your brand content strategy
Common questions
What is Flurra for brands?
Flurra is an AI content strategy platform for brands, creators, and companies. For brands, it connects brand profiles, content ideas, drafting, planning, and performance insights. Features and usage limits vary by plan.
Does this work for B2B?
Yes. You can use company positioning, customer problems, product information, and company updates to inform content ideas and writing. LinkedIn includes separate personal and company content workflows.
What can we report internally?
Flurra provides social analytics and generated insights using the data available for your connected accounts. Enterprise also includes shareable client report links. Available metrics differ by platform; these reports do not establish revenue attribution.
What does it cost?
Every paid plan starts with a 14-day trial that requires a card. Plans include Starter at $19.99/mo, Spark at $39.99/mo, and Nova at $79.99/mo. See the pricing page for included features, usage limits, and Enterprise options.
Can we use it across multiple clients?
Yes. Enterprise includes 5 workspaces and 15 connected accounts across clients, with custom limits on request. Each workspace keeps its content and reporting scoped to that client or brand.
Does Flurra guarantee marketing results?
Flurra helps you plan content and understand available performance signals. It does not guarantee reach, leads, or sales. Connect content observations with your own campaign and business data when evaluating return on investment.