Step by step
- Find the steepest fall, not the lowest point. Every retention line ends low. The useful signal is where the slope is steepest, because that's where viewers decided to leave together.
- Watch the five seconds around it. Scrub to that timestamp in your own video. Note what's on screen and what's being said at the moment people left.
- Name the cause. Most drops fall into a few types: a slow or repeated line, a setup that delays the payoff, a topic change, or the payoff arriving early so there's nothing left to wait for.
- Look for the pattern across videos. One drop is an anecdote. If the same cause shows up in three or four videos, it's a habit worth fixing in your scripting.
How Flurra does this
Import retention graph screenshots from TikTok, Instagram, or YouTube and Flurra reads the drop-off point, hook retention, and completion from them. If you scanned the video before posting, it lines the real drop up against the predicted one.
Common questions
- What's the difference between drop-off rate and completion rate?
- Completion rate is the share of viewers who reach the end. Drop-off analysis looks at where the others left, which is what tells you what to change.