How do I read a TikTok retention graph?

Step by step

1. Check the start. A steep fall in the first seconds, followed by a flatter line, means the opening lost people before the content had a chance.
2. Check the middle slope. A gradual, even decline is normal. A slope that steepens at one point marks a moment where the video slowed down or changed direction.
3. Look for bumps. A rise in the line means viewers scrubbed back to rewatch. That moment is worth studying: it's what people valued most.
4. Compare the end to the start. If the line barely moves in the second half, the people who stayed past the opening were the right audience. The fix is getting more of them past the start.

How Flurra does this

Screenshot the retention graph and watch-time stats from TikTok and import them into Flurra. It extracts the drop-off point, hook retention, and completion, keeps them with the video, and uses them as context when you write your next script.