Step by step
- Keep a list of real questions. Sales calls, support tickets, and onboarding are full of them. Each one is a post.
- Write your company story down once. Mission, what you do, who you help, and recent updates. Every post can draw on it without re-explaining.
- One idea per post. A post that answers one question well beats a post that lists five.
- Review before publishing. Check every claim, number, and customer detail. Anything a reader could verify, they will.
How Flurra does this
Flurra keeps your company story (mission, goals, positioning, customer segments, and the updates you confirm) in its own workspace, drafts LinkedIn posts from it in your voice, and publishes a post only after you approve it.
Common questions
- Should posts come from the company page or from people?
- Both work. People's profiles usually feel more personal; the company page is the official record. The same expertise can feed each.