Step by step
- Fix the period. Report on the same window every time so each report compares cleanly with the last.
- Lead with change. Follower growth and top posts for the period, not all-time totals.
- Explain the winners. One line on why each top post worked. That's what the client is paying you to know.
- End with next steps. What you'll try next period, based on what you learned. It turns a report into a plan.
How Flurra does this
Flurra keeps each client in its own workspace and can create a shareable report link for the period covering connected accounts, follower growth, top posts, scans run, and advice highlights. The report is a fixed snapshot, so the link won't show anything newer than what you sent.
Common questions
- How often should I send a client report?
- Match how often you plan. Most agencies and freelancers report weekly or monthly; consistency matters more than frequency.