Step by step
- Read the reason, not just the number. A score is only useful with the explanation behind it: vague promise, slow start, visual that doesn't match the line.
- Fix the specific weakness. Lead with the claim, cut the greeting, or put the payoff on screen in the first frame.
- Rescan and compare. Scan the revised cut. If the reason for the low score has gone, the change did what you meant it to.
How Flurra does this
Every Flurra scan gives your video a hook score with specific fixes, and Flurra's writer can generate alternative opening hooks to build your next script around.
Common questions
- Does a high hook score guarantee views?
- No. It means the opening is doing its job. Reach still depends on the rest of the video, your audience, and timing.